Card Delivery: Create the Best First Customer Impression

Luxury club card in black box with lifestyle magazine insert

Welcome Experience
Card Fulfillment
Packaging Journey
Resources
Solutions

Common knowledge tells us that your customer's first impression of your brand defines the continuing relationship. In e-commerce, for example, 52% of people are more likely to purchase again from an online retailer if their delivery arrives in premium packaging. In comparison, 30% of businesses reported increased revenue when they improved product packaging.

The same is true for banks and fintechs. The new customer acquisition and onboarding experience is critical for building a relationship with your customers. The card delivery is a unique chance to “wow” your customer, reinforce brand perceptions, and demonstrate the values that you want to display. And there’s a wealth of options that you can choose from to make the card delivery and welcome experience unique.

Curating a target packaging and fulfillment approach enables:

A closer, more engaged customer relationship from the very start
The ability to tailor your experience to match your customers’ lifestyles
A more controlled, more agile, and more efficient logistics process

Receiving their payment card, PIN letter, and other welcome and onboarding information is often the first physical interaction a customer has with their bank or fintech’s brand – especially in today’s atmosphere of online acquisition. Customers no longer visit branches as their first point of interaction and signup, overwhelmingly this is carried out online. This means that the receipt of a payment card becomes more than just a process, it is a vital touchpoint that can reinforce banks’ brand identity and set the foundation for every future interaction. It's more than just perception, however. Ensuring the fulfillment experience is well-executed can provide a host of benefits:

Black metal card in box with welcome greeting card

62%

of consumers who watch unboxing content use it as part of their purchasing research.

61%

of consumers get more excited about a parcel arriving if the packaging is branded.

41%

of consumers indicated that branded packaging encourages future orders.

89%

of shoppers stay loyal to brands that share their values.

Blue bank card on carrier letter with activation QR code

Card letter

G+D allows complete flexibility and customization for carriers. Everything from paper size, paper stock, printing options, card placement, and envelopes or packaging can be tailored to deliver a rich customer experience – including the ability to disguise the document to prevent interception and enhance security. All these options can also apply to elevate other letter-based communications, such as PIN mailers.

Two blue bank card designs on a carrier letter

Card presenter

The perfect pairing of sustainability and style, our card presenter offers a fully brandable and ownable “unboxing moment.” Simply formed and lightweight, the card presenter is economical, effective, and more eco-friendly than other presentation options. Formed of one sheet of paper, the Card Presenter is cleverly shaped to contain the payment card and your brand messaging in one piece.

Bank card in fold-out packaging with globe design

Card package consumer

A variety of packaging options to enhance your fulfillment journey. Whether you’re looking for a simple envelope-style package, or a more sophisticated, complex, and exciting experience we have a packaging solution to help.

Unfolded card packaging with blue bank card design

Card package consumer premium

Combine card fulfillment with a booklet of useful personalized information.

Finishes and tailored packaging

Any of our packaging solutions can upgraded with a range of paper, print, and finishing options – affording you an opportunity for near limitless creativity.

However, if you would like to explore a completely original, tailored solution, we can offer full flexibility, responding to nearly any kind of special packaging design ideas.

Black 'PEERLESS' metal card in a luxury presentation box

There are many decisions and many options available to you with G+D’s welcome pack services. We lay out the key decisions you can make to ensure your packaging provides the best possible experience.

Design

Contents: What do you want to deliver to your customer?
Format: How do you want to present to your customer?
Material: What would you like the package to be made of?
Finish: How should the finished product appear?

Production

Samples: To help you make your design decisions, we can send you G+D branded samples so you can envision and experience the finished product.
Customization: Once you have made your design decisions, we will then send you customized samples configured to your design choices, so you can be 100% confident of the finished product, before production begins.
Campaign planning: We will work with you to determine the campaign plan, confirming design, production, and shipping/postal choices that align with your business needs.
Agree commercial conditions: This step finalizes the agreement between us, ensuring everything is clear and agreed on both sides before production begins.
Production and shipping: G+D will take care of all production and shipping according to agreed terms and timings outlined in the commercial conditions.

3D render of interactive card activation process via mobile app

Elevate onboarding and welcome experiences

Convego^® Message Smart Interact combines the familiarity of physical banking with the speed and convenience of the digital era. One piece of paper unlocks your customers’ access to a world of digital experiences – ones that you control and curate to deliver the best onboarding and activation journey for your customers.

Your card, carrier, packaging, and digital experiences can be harmonized to reinforce your intended messaging, demonstrate your commitment to your values, and most importantly showcase your understanding of – and your alignment with – your customers’ lives. Here are just a few examples:

Golden bank card in luxurious black box packaging — Maximalists are customers who have, or aspire to have, an ultra-high-net-worth lifestyle. They are attracted to designer brands and want their choices to broadcast their success. This draws them to opulent packaging with premium- feeling materials and construction.

Black bank card in elegant box, black and gold design — Fueling the “quiet luxury” trend of recent years, minimalists value craft, longevity, and elegance over flashy design. They want their card providers to offer materials that signal an enduring commitment to quality and subtle, sophisticated design.

Wooden bank card and packaging from eco-friendly material — Nature-loving customers who value artisanal products and meaningful, outdoor experiences. They are driven by a desire for a deeper connection to nature and therefore prefer organic materials and grainy textures, such as packaging made from organic, sustainable, and nature-focused materials and design.

Blue bank card in luxury box with neon blue lighting — Tech-savvy customers who want their gadgets to be the best of the best, and are always on the lookout for new, innovative technologies that will upgrade their lives. They gravitate towards experiences that incorporate technological solutions to make their payments and banking more convenient.

Bank card on blue-white carrier sheet, multiple views — Those who want their core band to shine through can curate an experience that still feels elevated and special, but allows the brand itself to take center stage, across both physical and digital experiences.

Green card on brown recycled packaging, eco-friendly design — Those who value concrete expressions of commitment to sustainability – while still enjoying aesthetic appeal – can be offered a welcome experience with true sustainable credentials. Recycled paper supports physical touchpoints, while digital alternatives are embraced to reduce the environmental footprint.

Neobank card and bright, futuristic packaging design — Brands that want their visuals to shine can take advantage of a range of finishing techniques to infuse their experiences with a touch of sparkle and occasion. Fresh, innovative, and compelling.

Packaging solutions brochure

Explore our range of packaging solutions to discover all the ways in which you can create a “wow” unboxing experience for your customers – one that aligns with their values, aesthetics, and lifestyles.

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Premium packaging solutions brochure

Explore our range of elevated packaging solutions to surprise and delight your most esteemed and valuable customers, tailoring your approach to perfectly align with their idea of a premium experience.

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Convego^® Message

Transform every customer touchpoint into a branding opportunity with Convego^® Message. Deliver tailored, relevant, and engaging communications that meet today's consumer expectations across all channels.

Convego^® Message Designer

Control and customize your printed communications with Convego^® Message Designer. Tailor every message for maximum impact using intuitive tools and templates.

Illustration of person receiving new card

Managed Card Issuance

Our managed card issuance frees up time so you can focus on your core business and your customer relationships.

3D model showing a customer at an issuance kiosk

Convego^® Issuance Kiosk

Our instant issuance kiosk allows new customers to print their first card. It is also available for existing customers who require a replacement card because it has expired.

3D model of a credit card and various symbols for customization

Convego^® Card Designer

Like every card program, every customer is unique. That’s why we provide you and your customers with powerful tools and services to define a range of choices for your card program. Your customer can choose from these and tailor them even more.

If you have any questions about our end-to-end business solutions or about our SecurityTech company, seek expert advice, or want to give us your feedback, our team is here to support you, anytime.

Create the best first impression

Why the welcome experience matters

Our range of card fulfillment options