Convego® Smart Package
Hyperpersonalized welcome experiences from day one
The moment a customer first receives their payment card is of the first tangible connections that they have with your brand. It’s an opportunity to create a great first impression, setting the tone for the rest of your relationship with them. Unboxing and welcome experiences are fundamental parts of the customer journey, and if done correctly, will be remembered long after the interaction has been completed.
An elevated welcome experience enables:
- Boosted brand perception: the elevated welcome and unboxing experience provides a reassuring, positive perception of your brand.
- Elevated trust: an elevated, professional, and integrated welcome experience inspires trust in your customers. They feel secure in their decision as to their choice of provider.
- Smoother paths to first use: The welcome experience is a great opportunity to set out what you can offer your customer and show them how their new service or solution works.
A connected experience
At a time when consumer attention spans are shorter than ever, and convenience and personalized services are considered customer essentials, how can issuers leverage their packaging to boost both customer perceptions and card activation rates?
One answer may be embracing a smart, connected packaging solution.
60% of consumers are unlikely to make a repeat purchase from an online retailer if they receive a poorly packaged item.
57% of credit cards are activated globally, impacting issuer revenues and long-term customer retention.
44% of issuers indicate that they enable instantly issuing cards to digital wallets but do not actively promote it.
Introducing Convego® Smart Package
Create the best first impression – with the power of BLE*-enhanced packaging.
Convego® Smart Package, from Giesecke+Devrient (G+D), offers a solution. It consists of a small, low-power, Bluetooth Low Energy (BLE)-equipped tag that can be discretely incorporated into a wide variety of card packaging designs.
This tag is personalized to the recipient, and once it detects that it is in range of the customer’s mobile device, it can trigger an alert – delivered via SMS or through their banking app – that their card has arrived and can be activated, along with a prompt to begin that process. The tag is small, discreet, and made from sustainable materials, and is equipped with a long-lasting battery for up to 36 months of operation.
Key features
Easy activation with the power of AI
Once the package is detected near the cardholder’s mobile phone, there is an option for an AI-generated voice or video bot to call the card holder to:
- Authenticate the cardholder via voice or video (if enabled).
- Obtain voice or video acknowledgement from the cardholder that the card has been received.
- If the cardholder confirms that they want to activate their card, the AI bot can send a secure activation request to G+D’s Convego® Smart Package Server.
Why choose Convego® Smart Package?
- Increased card activation rates: personalized experiences will encourage customers to activate and use their cards.
- Reduces customer service requirements: promoting self-serve/in-app card activation reduces customer service queries, freeing up resources.
- Smoother user experience: Convego® Smart Package guides the customer towards the activation process through a trusted mechanism, their banking app/mobile phone.
- A moment of “wow”: the seamless technology provides a touch of magic, turning an everyday moment into one that delivers genuine excitement.
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