Micro Oriented Variable Effect: Movement for Brand Protection

MOVE (Micro Oriented Variable Effect) uses dynamic effects to protect brands and products against counterfeiting. Its bold colors, punchy embellishment and relief-style embossing make it attractive and highly recognizable.

This design element is dynamic, multicolored, difficult to counterfeit, and can be easily integrated into the process of packaging finishing. MOVE attracts the customer’s attention as they pick and up and tilt the packaging. Right from their first contact with the packaging, the customer finds the dynamic concentric color movement irresistible, drawing them to intuitively engage with the product. MOVE makes it possible to add dynamism even to large areas, without requiring the use of lenticular or holographic foils.

MOVE features:

  • Interactive movement, multiple colors, dynamism, size variability and color shift

  • Can be implemented in most production facilities, utilising our expertise and micro embossing toolsols

  • Perfect integration: MOVE cannot be removed from the packaging without being destroyed

Demand for new graphical web application effects continues to rise in the premium market. The aim of these is to highlight USP´s and support successful marketing, and improve resistance to counterfeiting.MOVE achieves dynamic, multicolored, and custom effects without the need for lenticular or holographic foils. MOVE is protected by IPR.


Winner 2017

Awarded by the German Packaging Institute (dvi)

MOVE is winner of the category security

  German Packaging Award

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Giesecke+Devrient Currency Technology GmbH

+49 89 4119-0

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