Attestations: a new opportunity
Let’s return to attestations here: specifically, the further data we mentioned above that can be stored on the EUDI Wallet, in addition to the PID. Consider what happens when you’re issued a digital key to a hotel room on your phone. When you let yourself in, you’ve used the attestation issued by the hotel that you are that room’s inhabitant. Similarly, a university can offer a graduate the same service, an attestation they carry in a digital wallet that they can use when filling out a job application.
The hotel and the university have turned the data they hold into attestations. Now, consider the data a bank holds about its clients, or a health insurance provider, or a gaming/gambling company. Are you insured in a particular place, and do you have travel coverage? Do you have an IBAN? Are you old enough to gamble in a particular place?
All of these can be issued quickly. A bank attestation and a hotel key can nestle next to a diploma and a membership card in a single wallet. Further, they can be monetized in ways that industry may not even have started to think of yet. Let’s return to the hotel key, or rather the hospitality sector. An agile operator could issue attestations for the user’s entire journey, from flight ticket, check-in, and room key to payment, travel eSIM, and loyalty program – all in the same wallet.
There is also a huge market of clubs, organizations, and associations that a user may belong to, and have physical cards for. Naturally, these can be issued as attestations as well. That same wallet lets you into a gym, gets you a tow if your car breaks down, and books – and pays for – your child’s tennis lesson.
The user doesn’t mind this burgeoning of credentials in their wallet, because each attestation is portable, reuseable, and fully in their control. As users are added, the ecosystem only grows, benefiting everyone.
As pointed out earlier, the hard deadline of the end of 2027 for acceptance of the EUDI Wallet extends to industries such as banking and payments, and to VLOPs. In effect, organizations in those sectors will be regulated into being compliant. But compliance brings readiness, and those companies will be well equipped in terms of infrastructure to pivot to use cases involving attestations. For everyone else, exploring attestations as a source of revenue in the new ecosystem should be an area of strategic focus.
The market will only really open once relying parties integrate wallet acceptance into their operations. But once the ecosystem is up and running, enterprises that understand attestations will be ready. Everyone else could be playing catch-up.