Cards on the table
Card issuance is a critical customer touchpoint. Some customers may prefer to visit a bank branch to activate a card, while others may desire to do so digitally. For banks, the challenge is sensing what a customer wants, and this comes through tracking interactions and harnessing customer data to generate learned behavior.
One of the simplest ways to meet banking customer expectations is through automation where possible: a smooth card issuance process that only involves the card owner when necessary, reducing friction and providing timely support if required.
With solutions such as Convego® Activate or Convego® Relate, issuers can communicate with customers via a range of preferred channels, providing valuable information in an integrated, digital manner.
G+D’s Convego® Instant Issuance Kiosk, on the other hand, is positioned right at the intersection of physical and digital – a self-service kiosk that allows customers to print their own cards – offering customers options that matter to them, shortening the time between customer acquisition and card issuance, and yet providing them with nearby experts inside the branch itself.
G+D’s suite of Convego® products has been designed with phygitality in mind: offering consumers flexibility, seamlessness, and an enhanced customer experience, with the ability to access support easily.
A multi-channel approach that connects the dots along the customer journey is key for winning over and keeping customers, and the provision of a holistic, ubiquitous customer journey creates long-lasting customer satisfaction.