G&D | Product Authentication



Product Authentication

G&D | Product Authentication

The real McCoy?

How G&D protects the value of your brand

Read more
G&D | Product Authentication

Does it really work?

How G&D helps you to detect counterfeits of your products

Read more
G&D | Product Authentication

Is it really safe?

Product liability – authentication even in the event of damage

Read more

Demands for more product protection

Our everyday lives are based on certainties: we expect our outdoor jackets to protect us from the rain, our antibiotics to be what they say they are and not made of baking powder, and roller coasters to be safe. But how can we be really sure?

Product piracy damages business and consumers

Product piracy (the counterfeiting of branded products) is no longer a niche market – today it is a global, booming business. Pirates mainly target brand-name manufacturers, like the pharmaceutical and cosmetics industries and the components market. The losers are companies and consumers alike. The economic damage caused by product piracy is umpteen billions of euros, without mentioning the consequences for the labor market.

It is not just manufacturers who are battling against the rising stream of counterfeit components that are hard to identify and put the safety of their facilities and products at risk. Consumers are also having to worry about damage to their health from counterfeit drugs and cosmetics. And the money invested in luxury goods is usually wasted if it is spent on a poor-quality imitation.

Telling real from fake

So what must be done? A reactive approach would not work because the technological know-how of this shadow industry is increasing along with its financial power. Giesecke & Devrient’s advanced product protection is aimed at hitting product pirates in their Achilles’ heel: the rate of detection. Smart security features are integrated in products in such a way that counterfeits are detected before they can be purchased, ingested, or used. The aim is to achieve a sustainable, high rate of detection which eventually deprives the product pirates of their market base.




All Trends and Insights

  • G&D | Product Authentication

    Casino cash operations

    Integrated solutions for maximum efficiency

    Modern casinos are complex businesses. A customized end-to-end cash processing solution, including workflows and room layout, ensures top-notch security and efficiency.

    Read more

  • G&D | Product Authentication

    A combination of beauty and functionality

    Banknote architecture

    Aesthetics, counterfeit protection, easy to handle for both people and machines – modern banknote design has to cover a lot of bases.

    Read more

  • G&D | Product Authentication

    ColourShift

    Security with style

    ColourShift combines an attractive design with the key criteria of distinctiveness, uniqueness and counterfeit protection.

    Read more

  • G&D | Product Authentication

    Subscription Management

    M2M Enabler for the automotive industry

    More and more devices are getting “smart.” The automotive industry is a pioneer in this field.

    Read more

  • G&D | Product Authentication

    Electronic payment

    Many countries plan chip migration

    To ensure a secure future, increasing numbers of countries are turning to chip cards, which are significantly more counterfeit-proof than magnetic strip cards.

    Read more

  • G&D | Product Authentication

    Open standards

    Flexibility through openness

    The OSPT Alliance is committed to an open standard that is fast, flexible, and cost-efficient.

    Read more

  • G&D | Product Authentication

    The future of the cash cycle (III)

    Software for cash centers

    Productivity and control in a cash center can be increased considerably with the right software that can be adapted to individual processes.

    Read more

  • G&D | Product Authentication

    Banknotes in circulation

    Fit for people and machines

    Banknotes wear out over time. But how long does our money last for?

    Read more

  • G&D | Product Authentication

    The future of the cash cycle II

    More capacity with Remote Service

    Stoppages and breakdowns are an annoyance for any business. G&D minimizes this downtime with a comprehensive Remote Service offer.

    Read more

  • G&D | Product Authentication

    RollingStar

    Creation and development of a security thread

    Brilliance and dynamism: Rolling Star is a unique security feature that combines high-tech innovation and elegance.

    Read more

  • G&D | Product Authentication

    Hybrid banknote substrate

    Touch and feel the real banknote

    Banknotes often become worn after just a few months. Hybrid, an innovative combination of cotton and polymer, solves this durability problem and offers major savings.

    Read more

  • G&D | Product Authentication

    Secure mobile OS

    TEE: Trusted Mobile Services for all?

    The growing use of mobile services on smartphones and mobile devices requires new security concepts to protect against data misuse.

    Read more

  • G&D | Product Authentication

    Product authentication

    Originals and fakes

    Product piracy is no longer a niche market – today it is a global, booming business. Intelligent security features provide companies and users with modern product protection.

    Read more