In September 2022, Apple introduced the new iPhone 14 in the United States, an immensely important market. What made this release interesting was that the new model was offered with an eSIM-only approach. At least in the US, the iPhone 14 has no tray for a physical SIM card.
While eSIMs have been around for a while, they are still on the way to widespread use around the world. Indeed, many end users aren’t even aware of what an eSIM can do for them. In this context, Apple’s move to go all-in with eSIMs is a big step. Due to Apple’s size and influence, this move in one of its biggest, most developed markets is bound to have a tremendous impact on the larger landscape as well.
The new eSIM-only phone arrived in time for the gifting season in 2022. This period included some of the biggest spikes associated with the busiest buying periods worldwide. The activation of all those new devices required a high-performance, absolutely reliable eSIM management service with real-world functionality and connectivity. If there were any gaps in the eSIM management infrastructure, they would have been exposed.
As the new year dawned, one thing stood out: the unboxing and activation by the owners of all these new phones, exclusively through their eSIMs, was an outstanding experience. The rollout has been a great success story and free of technical glitches. The eSIM is here to conquer the market!
Given the relatively slow adoption of the eSIM by mobile network operators and mobile virtual network operators (MNOs/MVNOs) worldwide, this is a development that will drive market growth.