FaceApp, the viral sensation that turns your innocent selfie into a terrifyingly believable image of you in 30 years’ time, hit the headlines for its terms of service. Millions of us downloaded the app without noticing that we had just signed over perpetual and irrevocable rights to the app-generated photos of our own face.
Just a bit of fun, right? Or maybe not. As financial services companies increasingly turn to biometric data for security, you may want to guard your image as closely as your great‐grandparents guarded the key to their safe.
According to David Birch, author, advisor, and commentator on digital financial services, “Most of my wealth is not money in the bank. What’s in the bank is identity. The crucial resource that I want the bank to look after and care for is identity.”