Big banks and financial companies are further enhancing their digital services through virtual personal assistants (VPA), such as Amazon’s Alexa, Apple’s Siri, and Google’s Assistant. Customers in the UK and the US, as well as in more than five countries in Asia-Pacific, can now check their balances, pay bills, and in some cases even send money with voice-activated commands.
More countries and digital services are set to follow. Yet while this enhances the digital offerings of banks and makes sense from the standpoint of a competitive edge, the ability to undertake sensitive financial tasks through a smart speaker, such as the Amazon Echo that connects to Alexa, raises data privacy and security issues.