Metal Cards: High quality payment cards
Convego® Metal: prestige payment card experiences
The demand for metal cards is rapidly expanding across global markets – with YoY growth projections of 44% in Europe, 61% in Latin America, and 103% in Asia. But it’s not just the geography that’s shifting.
Once reserved for the ultra-wealthy, metal cards are now in the hands of a broader, yet still elite, audience, such as affluent Millennials, Gen Z entrepreneurs, SME owners, and international business travelers.
For financial institutions, this shift represents a clear path to measurable ROI. At a time when branches are disappearing and services are increasingly digitalized, metal cards reintroduce a vital, tangible connection between bank and customer. These cards aren't just visually striking – they’re used more, seen more, and remembered more. As such, they generate returns in customer acquisition, loyalty, spending, market differentiation, and brand elevation. Metal cards consistently outperform their plastic counterparts in strategic metrics, making them a high-value investment in today’s experience-driven financial landscape.
Unlocking key markets
Beyond traditional wealthy customers, choosing a metal card could help you tap into new markets, such as:
- A closer, more engaged customer relationship from the very start
- The ability to tailor your experience to match your customers’ lifestyles
- A more controlled, more agile, and more efficient logistics process
The power of metal
Our metal card portfolio: cards for every audience
All of our metal cards offer distinguished payment experiences, with reassuringly solid and respected “clunk” sounds when dropped, but each card offers it’s own unique advantages:
Customers see our metal card as a strong factor in our ongoing relationship. Since we updated our premium metal card, our churn rates have fallen dramatically.
Five key ROI benefits for issuers
We’ve identified five key ways partnering with G+D for metal cards delivers measurable ROI for financial institutions.
G+D and GlobalData partnered to discover how metal payment cards can elevate any prestige payments program. Our exclusive infographic explores the distilled findings of our qualitative research exercise, conducted in partnership with GlobalData. The project consisted of interviews with 7 banking leaders responsible for metal card products in banks, fintechs, and neobanks across the US, UK, and Canada, and found:
- Metal cards boost high-value customer acquisition
- Metal cards enhance loyalty and retention
- Metal cards increase customer spending
- Metal cards offer rich market differentiation
- Metal cards elevate issuers’ brands
In the first few months of our metal card program, we’ve seen an almost 37% increase in new customer signups for our top tier offering.
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A world of perstige payment experiences
Premium experiences mean different things to different audiences. To Attract and retain these valuable customers, issuers, need to align their elite payment offerings to match their target audiences.
The Convego® Metal family is just part of our complete range of prestige payment solutions, with cards crafted from luxurious materials, and boasting the latest in on-card authentication and security tech.
Get in touch
If you have any questions about our end-to-end business solutions or about our SecurityTech company, seek expert advice, or want to give us your feedback, our team is here to support you, anytime.