G+D Magazine
Two pharmacists talk to each other and operate a tablet

Guaranteed authenticity: Security by design

Trade in counterfeit branded items and medicinal products is booming worldwide. Illegal replicas are often confused for genuine products as they look very similar, and consumers and patients can barely tell them apart. The interaction between anti-counterfeiting security and beautiful design is a factor in the success of any brand. That’s why we rely on highly decorative and innovative security features when protecting brands and products. They give people worldwide that positive feeling of holding a reliable product in their hands that is protected against counterfeiting and other manipulations.

In order to reach today’s demanding customers, products and their packing need to be attractive. They should address consumers directly and, ideally, feature a smart added value, such as integrated counterfeit protection. The combination of these benefits makes the difference at the Point of Sale.

Security features for brand and product protection come from banknote production, in which Giesecke+Devrient has been active for over 160 years. As a result, the company is highly trusted – after all, banknotes are one of the best-protected values of our time. Our security features do even more in this respect: A product that is beautifully designed sets itself apart from the competition, speaks to buyers, and is a highly attractive prospect. In addition, the technologies can be combined and seamlessly integrated into existing production processes.


A hologram with a tick and the inscription 'CHECK'.

Premium security feature with image change & dynamic effects

SIGN® surprises, communicates, and inspires confidence, with smart added value. It enables highly flexible design and interacts with the packaging design environment – for any brand and maximum attention at the point of sale.


Micro Oriented Variable Effect (MOVE™)

Three paper boxes each with an artfully depicted eye on it

Movement for Brand Protection

MOVE™ (Micro Oriented Variable Effect) uses dynamic effects to protect brands and products against counterfeiting. Its bold colors, punchy embellishment and relief-style embossing make it attractive and highly recognizable.


Anti Piracy Technology (APT): No chance for counterfeiters

A reader scans a sign on a surface

Invisible and machine-readable: the APT security feature is a powerful weapon in the fight against brand and product piracy, as it makes every counterfeit immediately noticeable.

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If you have any questions about our end-to-end business solutions or about our SecurityTech company, seek expert advice, or want to give us your feedback, our team is here to support you, anytime.