Guaranteed authenticity: Security by design
Trade in counterfeit branded items and medicinal products is booming worldwide. Illegal replicas are often confused for genuine products as they look very similar, and consumers and patients can barely tell them apart. The interaction between anti-counterfeiting security and beautiful design is a factor for success of any brand. That’s why we rely on highly decorative and innovative security features when protecting brands and products. They give people worldwide that positive feeling of holding a reliable product in their hands that is protected against counterfeiting and other manipulations.
In order to reached today’s demanding customers, products, and their packing need to be attractive. They should address consumers directly and, ideally, feature a smart added value, such as integrated counterfeit protection. The combination of these benefits makes the difference at the Point of Sale.
Security features for brand and product protection come from banknote production, in which Giesecke+Devrient has been active for over 160 years. As a result, the company is highly trusted – after all, banknotes are one of the best-protected values of our time. Our security features do even more in this respect: A product that is beautifully designed sets itself apart from competition, speaks to buyers, and is a highly attractive prospect. In addition, the technologies can be combined and seamlessly integrated into existing production processes.
Micro Oriented Variable Effect (MOVE™)
Anti Piracy Technology (APT): No chance for counterfeiters
Invisible and machine-readable: the APT security feature is a powerful weapon in the fight against brand and product piracy, as it makes every counterfeit immediately noticeable.
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