Today’s casino business is global
Land-based casinos are the largest and most profitable segment of commercial gaming, with a revenue share of 85.75 % in 2016. The industry is becoming more and more global: Major players are building new and efficient resorts in all parts of the world.
Increasingly, people are seeking new forms of entertainment. One, in particular, is casino gaming. New casino resorts are sprouting up in many parts of the world, and the prospects for the global gaming industry are more than bright: Between 2017 and 2021, the worldwide casino gaming market will grow by a CAGR of eight percent to $ 311.87 billion, accoring to a recent study by Technavio market research.
Growth is not limited to well-known gaming locations like Vegas or Macau. Significant expansion opportunities are expected to arise in countries such as Brazil, India, and Japan. Other hotspots include Russia, the Philippines and Australia. India is considered the new China in terms of gaming, and Japan has recently legalized integrated resort casinos in six regions, thus paving the way for potential investments.
There are, of course, many companies, big and small, interested in new casino development. But it's particularly the realm of key casino corporations like Caesars Entertainment, Galaxy Entertainment, Las Vegas Sands, MGM Resorts, MELCO and SJM Holdings. They are investing hundreds of billions of dollars all over the world. So, as multiple new gaming markets emerge, the casino industry is morphing into a globalized operation.
Japan has the potential to be one of the largest gaming markets in the world, with a revenue potential of $ 24.2 billion – assuming fully developed Integrated Resorts are introduced in six regions.«
Technological innovations and creativity drive the market growth.
The appeal of gaming varies from country to country. Regional distinctions exist between the numbers and sizes of the casinos, the mix of games, entertainment venues, and how and why people gamble.
With a market share of 46.16 % in 2016, the Americas are still leading the global gaming market. In the US, most people go to a casino for leisure reasons. Gaming is part of the guest’s overall entertainment budget. They like to play the slot machines and table games, then have dinner or go
APAC, though second in terms of market share, is likely to experience the fastest growth in the global market. Asian gamblers prefer games like Baccarat. They often spend a lot of money. Recently, there has been a shift towards integrated resorts in order to attract mass market gamblers.
Compared to the other two continents, Europe is a small casino market – not only in terms of market share. The casinos are also much smaller, with 200 to 300 slot machines versus 3000 slot machines in Las Vegas for example. The atmosphere is more intimate and people favor roulette.
Seamlessly integrated processes
Being part of a globalized industry, many casino operators feel the need to introduce more efficiency and accuracy to their cash processes. For this, automation is key: "With our high-speed counting and sorting solutions it is possible to consolidate the processing of all cash points (Slots, Tables, Kiosks & Non-Gaming revenue) into a central count room", says Jim Goodwin, Global Business Development Director at G+D Currency Technology in Las Vegas.
The efficiences achieved with an integrated solution are substantial: Counting processes are speeded up and security and accuracy increase. As processes are integrated, manual labor and reporting are reduced. Management has access to more accurate and timely information.
Automation makes cash-handling more efficient, with fewer people touching the money. Thus, the process becomes more secure because you have less mistakes and less chances of shrinkage.«
G+D Currency Technology is recommending automation in count rooms, from concept to realization, using selected systems. "When we analyse the situation in count rooms, we look at process and personnel movements, including how many personnel it takes to perform the individual tasks, how the count is laid out and how the room flows. Our goal is to provide solutions that result in the highest efficiency and accuracy while at the same time reducing the number of FTEs required to perform the daily counts. Their cash-handling processes become more fluent, with fewer people handling the money, which makes the process more secure because you have fewer mistakes and less chances of shrinkage", explains Jim.
Dragonara Casino in Malta
In casinos, any drop in efficiency can not only have a resounding effect on profit, but also on staff morale. That’s where G+D Currency Technology stepped in to assist Malta’s famous Dragonara Casino with their count room operation. The result: significant efficiency gains in the casino.